Originally Published At http://feedproxy.google.com/~r/businessunplugged/~3/f2U2LzsCVX8/

I do LinkedIn training for companies, associations, and even individuals. Training salespeople and business owners is my passion! The first thing I teach people is to “get dressed before you get busy.” This means doing the prep work that doesn’t directly drive business to you, but will definitely drive business AWAY if you don’t do […]

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Originally Published At http://feedproxy.google.com/~r/businessunplugged/~3/V4rJYMu2jdI/

You think that you’re running a “normal” business, only to discover that your normal business is more like “Entrepreneurship-land”- a topsy-turvy carnival with a roller coaster ride or side-show attraction around every corner. One day, you’re climbing up the roller coaster at a slow clip, the next day, you’re doing a loop the loop upside-down […]

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Video Sales Letter Formula

Originally Published At http://youtu.be/rOE7jepvZZE

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Originally Published At http://youtu.be/O1eJyvkYrbg

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Originally Published At http://youtu.be/HTiemeh8JS8

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Originally Published At http://feedproxy.google.com/~r/businessunplugged/~3/mmZy8l_GRP8/

Here is the dream: I step out into the glimmering light after the last model has left the runway and the debut of my apparel line at New York Fashion Week has officially come to a close. I am met with a standing ovation and cheers from the countless beautiful and influential faces in the […]

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Types of Blog Posts: The Listicle

Originally Published At http://youtu.be/K3zR7LV1KIY

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Originally Published At http://feedproxy.google.com/~r/businessunplugged/~3/nvHVO7Z3vY0/

Should we do more to empower the people who work for us? I thought a lot about this question a few weeks ago when I attended a conference. Before entering each session, organizers had staff scanning badges. The reason was two-fold: 1) to track attendance at each session and 2) to ensure only registered attendees […]

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How to Resize an Image Correctly

Originally Published At https://blogs.techsmith.com/tips-how-tos/how-to-resize-an-image-correctly/

A picture is worth a thousand words, but is it sending the right message? Not if it’s warped, distorted, or jagged. Learn how to resize an image correctly for presentations, documents, and more.

That’s a stretch

When you’re working with images or screenshots in a document, there are often selectable arrows on the sides and corners. Convenient, right? You can just move the sides as much as you want, or expand the corners, to make it the right size.

It’s tempting, but not a good idea.  Usually, this stretches the image out, making it look slightly blurry or pixelated. Sometimes you can get away with it if you hold down the Shift key to keep it proportional, and you’re only making it smaller…but it’s still sketchy. A better way is to resize your picture or screenshot in an image editing program, and then add it back to your document.  It takes more steps, but it’s worth it. You’ll be able to control the image quality, which comes in handy when you want your finished product to look polished and professional.

keep the image quality

Smaller is easier

It’s usually pretty safe to scale down an image. When you make it smaller, it typically still looks good. It has all the pixels (tiny dots of color) it needs, it’s just being condensed.

You get into trouble when you make your image bigger. If you don’t have enough pixels per inch, your enlarged image will look fuzzy or choppy.  Check the resolution to see how much you can safely expand your image. Whereas 72 dpi doesn’t give you much room to expand, 300 dpi does, especially if you ever want to print your image. If you plan to do more with images, you’ll want to learn how pixels work and a rule of thumb when figuring out how big you can make your image.

resize the right way

Keep it in perspective

When you resize an image or screenshot, keep the same ratio of width to height. Most image editors have a “constrain proportions” checkbox that automatically does this for you, or you can usually hold down the Shift key while resizing. Keeping the same aspect ratio makes sure that your image doesn’t look stretched or warped. If you’re aiming for a particular width and a specific height, you may need to do a combination of cropping and resizing to get your image where you want it, and still keep it proportional.

ratio is important

Now that you have a few of the basics, you’re ready to get going with making images and screenshots for your PowerPoints, reports, and social media look the best they can. We want to know your tips and tricks for resizing. Add them in the comments below!

Need an image editor? Snagit easily lets you resize, check proportions, and save in multiple file formats. Get your free trial today.

The post How to Resize an Image Correctly appeared first on TechSmith Blogs.

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Got Video Scripts or Storyboards?

Originally Published At https://blogs.techsmith.com/tips-how-tos/got-video-scripts-or-storyboards/

Allie ProffAllie Proof is a Content Strategist in Knowledge Management at Boeing, with a passion for teaching. She has over 16 years experience with teaching and technical communication in various roles and organizations.

Learn more from Allie on her blog http://technicallyeclectic.com. You can can also connect with her on Twitter @techniceclectic.

Summary

While you may be anxious to just record your screen and go in order to make a video, writing a simple video script (like this one) or a storyboard is essential if you want to save time and money.

Stay concise and focused.
Collaborate, review, and approve ideas faster.
Translate content to other languages even before production begins.
Reuse content after the video is created.

Every professional video has a script, and you need one too!

Script?!? I don’t need no script! Or do I?

We’ve all been there. The to-do list is never ending, and deadlines are whizzing past. You need to produce that video and just get it out there. How are you ever going to find time to write a script or a storyboard?

While it may seem counterintuitive, taking the time to write a script or a storyboard for your video will ultimately save time (and money) overall! How does that work?

Brevity is Key

BrevityGood news! Your video script or storyboard doesn’t have to be fancy. Even if you’re doing a simple video to show a coworker how to perform a quick task or process, your script can be a few lines in a word processing document that you can attach to an email for them to print as reference after they watch your video.

A video script helps reduce verbal distractors. Do you have any words you like to say when you’re preoccupied, unfocused, or nervous? For some reason, I like to say the words so and also. “So…if you want to change the settings, you have three different options.” “Also, there are two different ways to reach the site administrator screen.” It’s taken me a lot of work and practice to be aware of my own particular habits when I’m speaking off the cuff.

Scripting helps create shorter videos. Even the best writers get all their thoughts out first, then go back and edit. For me, passive tense is my comfort zone. I’m somewhat introverted and much happier being stage crew than an actor in the spotlight. But passive tense is wordy and weak. When I’m creating a video, I need to be short, sweet, and to the point. I need active voice. When I edit my passive verbs to active ones, my four minute videos get cut down to just over a minute before I even record anything. It’s awesome!

Review, Revise, and Wrap Up

In a perfect world, you have all the ideas and free rein to do everything you want. In the real world, you don’t work in a vacuum.

The video you’re creating might be at the request of a customer or business partner. Or you may be collaborating ideas across teams. Perhaps you may require approvals from two or more managers or subject matter experts.

You interact with several people creating, reviewing, and ultimately approving your video. Your video WILL go through numerous edits and revisions. Editing a script or storyboard is faster and cheaper than editing a video, even a rough video.

Globalization and Localization

GlobalizationNow that you have a tight video script with everyone’s input and approval, you’re ready to start producing.

Stop! Rewind! Did you remember to include localization teams in your collaboration? Are your concepts going to translate well into customers in other countries? It’s fun to laugh at companies that made international mistakes, until one of those companies is yours. And how are you going to translate your video into other languages? Are you going to use another voice? Subtitles? Shoot a second video? Provide a transcript? Use simple English?

Replay! Now that you have a tight video script with everyone’s input and approval (including globalization and localization), you’re ready to start producing. And while you’re producing the video, animation, graphics, and screen captures, your translators and native speakers are working in parallel. Your final products are ready sooner than if they had to wait on your non-scripted video.

Reuse Content

Once your video is produced, the script doesn’t reach an expiration date and get thrown out in the trash. What are some ideas? Well, I’m glad you asked!

Produce subtitles easier.
Attach a transcript for different learning styles, ADA accessibility, accommodating users without speakers or earbuds, etc.
Write a blog article, marketing email, tweet, Facebook post, etc. that leads back to your video to increase views.
Provide a free downloadable summary or infographic as a lead magnet.
Enhance search engine optimization (SEO) (because it’s hard to SEO a video file by itself).

Professionals Do It

Scripts aren’t just for movies, and storyboards aren’t just for animations. TED provides transcripts to many of their talks. Professional speakers always prepare and rehearse what to say. Lynda.com, an online training site, provides transcripts to every lesson that highlights the words as they’re being spoken in the video so people can follow along. If you want to be professional, you need a script.

Have you tried making a video with a script or storyboard, or without a script or storyboard? How did your experiences differ?

The post Got Video Scripts or Storyboards? appeared first on TechSmith Blogs.

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